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This web site states the following, "Welcome to Karl Breitner! In the 19th century, on the prime of horology, lived Karl Breitner, researcher, explorer, innovator, who dedicated his life to watch production." We noticed that the web site also said " The main normative of his work were the years spent in the military, where he played an important role as a first engineer in navigation and aviation." It also said " Our products pridefully hold the prestigious Swiss made label, which is one of the horology worlds most rigorous labelling." The header had watches as the highest ranking optimized keyword. It is followed by luxury watches, swiss made, and swiss made watches which isn't as ranked as highly as watches. The next words karlbreitner.com uses is swiss watches. swiss watch-making was included and might not be viewed by search engines.